Step-by-step guide: Selling printables on Square

But what exactly are printables, and why should you consider selling them online? Here, we’re going to break down what printables are — and how you can create and sell them to start your own online business. 

What are printables?

Printables are digital products that customers can download and print at home. They encompass a wide range of products, including artwork, planners, worksheets, and more. So, as a creator, you can make your own printables that focus on a single niche or provide digital solutions for many types of customers.

Benefits of selling printables online

High profit margins

Since there are no physical products involved when creating printables, your production, storage, and shipping  costs are minimal, allowing for high profit margins.

No physical product storage or shipping

Users selling printables can avoid the hassle of storing inventory or dealing with the burden of shipping physical products to customers. SendOwl makes sure your digital products are delivered safely and securely to your customers automatically.. 

Setting up your Square Online store

To get started selling printables on Square, you'll first need to set up your Square Online store and integrate it with SendOwl, a platform that specializes in digital product delivery.

Creating a Square account

Creating a Square Online account is a straightforward process that involves signing up on the Square website and following the prompts to set up your store. It’s a good idea to dedicate a special email address to this new account, to help  you keep track of Square-specific messages. And make sure you download the Square app to keep up to date on your notifications.

Integrating SendOwl with your Square account

SendOwl seamlessly integrates with Square, providing a robust solution for selling digital products. Here's how to get started:

Connecting Square and SendOwl accounts 

Head to the settings page in your SendOwl account, and click the "Square settings'' link. Next, hit the connect button. Make sure to read the permissions that SendOwl requires to sync with your Square orders and securely deliver your digital content. 

Linking SendOwl products to Square products

Once your accounts are connected, you can easily link your SendOwl products to corresponding products in your Square Online store. Head to your SendOwl dashboard and hit the “sell” button on one of your products — you’ll then see a list of ways to sell your item. Click on “Square” and select the product you want to link. Now, when someone purchases the linked product from your Square checkout, SendOwl will safely deliver the digital file to your buyer.

Designing your printables

The success of your printable business hinges on creating attractive and valuable items. Here are some popular printable ideas and tools to help you design them:

• Wall art: Decorative prints for home or office spaces. Creating someone's dream space could be a digital download away.

• Educational worksheets: Learning materials for students of all ages

• Planners and lists: Tools for organization and productivity, such as meal planners, budget trackers, and to-do lists. Fitness trackers: Help people reach their health goals by planning workouts and meals.

You can check out 15 cool printable ideas here for more information. 

Tools for creating printables

You don’t need to be a graphic design professional to create printables online. You can start by using one of these beginner friendly tools today to craft your first products:

• Adobe Creative Cloud: Industry-standard design software for creating professional-quality printables and many other item types

• Canva: A user-friendly graphic design platform with templates for various printable products

• Free workshops and YouTube tutorials: Resources for honing your design skills and learning new techniques to create the most unique digital products possible

Uploading and listing your printables

Once your printables are designed, it's time to upload them to SendOwl and list them in your Square online store.

Uploading files to SendOwl

Upload your printable files to SendOwl on your dashboard, ensuring they’re correctly formatted and ready to be downloaded by customers. 

Creating product listings on Square

In your online Square dashboard, create product listings for each of your printables, providing detailed descriptions and engaging images to entice potential buyers. Make sure they’re connected with the products in SendOwl.  Follow the instructions found under the “Linking SendOwl products to Square products” section above, so that they can be delivered to your buyers! Download the Square app so that you never miss a notification. 

Setting prices and descriptions

Once your items are in your Square item library, set appropriate prices for your printables based on factors such as production costs, market demand, and perceived value. Craft compelling descriptions that highlight the benefits and features of each product. Do a little research on similar products and their price points, to list the most competitive prices in your store. 

Marketing your printables

Now that your printables are live on your Square store, it's time to drive traffic and generate sales through effective marketing tools and strategies.

Optimizing listings with relevant keywords and SEO

Research keywords related to your printables and incorporate them into your product titles, descriptions, and tags, to improve visibility in search results.

Promoting on social media platforms

Utilize social media platforms like Instagram, Pinterest, and Facebook to showcase your printables, engage with your audience, and drive traffic to your Square Online store. Check out these resources on how to promote and sell digital products on TikTok and Instagram to get some ideas on content creation.

Utilizing SendOwl data for informed marketing decisions

Monitor sales data and customer behavior within SendOwl to identify trends, track the performance of your marketing efforts, and make data-driven decisions to optimize your strategy. Your Square online dashboard will also be able to provide you with valuable user metrics that will help you make data-informed decisions. 

Delivering your printables securely

Ensuring the security of your digital downloads is crucial for protecting your products and customers' information. Here's how SendOwl helps you deliver printables securely:

Unique, secure download links for each purchase

SendOwl generates unique download links for each customer, preventing unauthorized access and sharing of your digital files.

Customizable link expiration and usage limits

You can set expiration dates and usage limits on download links to encourage timely downloads of purchases and prevent abuse of your products.

PDF stamping to prevent unauthorized sharing

SendOwl offers PDF-stamping functionality, which adds a watermark or personalized information to each downloaded file, discouraging piracy and unauthorized sharing.

Conclusion

Selling printables on Square  can be a lucrative venture with the right strategy in place. By following this step-by-step guide, you can set up your store, create compelling products, and market them effectively to reach your target audience. Here’s a rundown, so you can get started:

1. Set up your Square account,  integrate SendOwl, and download the Square app.

2. Design attractive and valuable printables using tools like Adobe Creative Cloud and Canva.

3. Upload your printables to SendOwl, and create product listings on your online Square dashboard. 

4. Implement marketing strategies to drive traffic and generate sales.

5. Deliver your printables securely using SendOwl's customizable features.

With the right tools, resources, and mindset, you have everything you need to succeed in the world of selling digital downloads on Square. Get started today, and turn your creativity into a thriving online business!